Dataset: hairsalon.dat

Source: D. H. Dean (2012). "Gender, Ethnic Identity and Patronage Likelihood
for a Unisex Hair Salon," Young Consumers, Vol. 13, #2, pp. 124-135

Description: Patronage likelihoods among students exposed to and ad
for a unisex hair salon by ethnicity and gender. Ratings on scale of 1-9.

Variables/Columns
Group         8   /* 1=W/M 2=W/F, 3=non-W/M, 4=non-W/F  */
Ehtnicity    16   /* 1=White,  2=non-White   */
Gender       24   /* 1=Male, 2=Female   */
Patronage likelihood     32