Dataset: feltmarker.dat Source: P.J. McClure and E.J. West (1969). "Sales Effects of a New Counter Display," Journal of Advertising Research, Vol.9, #1, pp. 29-34. Description: Weekly sales of felt-tip markers in 4 drug and 4 stationary stores pre- and during use of a Counter Display 2 Experimental and 2 control stores per store type, 3 weeks pre- and during experiment. Variables/ Columns Store Type 8 /* 1=Drug, 2=Stationary */ Condition 16 /* 1=Experimental, 2=Control */ Store Number 24 Period 32 /* 1=Pre-test, 2=Test Period */ Week 40 Sales ($) 42-48