Dataset: social_product.csv

Source: L. Wang and J.H. Lee (2021). "The impact of K‑beauty social media
influencers, sponsorship, and product exposure
on consumer acceptance of new products", Fashion and Textiles, https://doi.org/10.1186/s40691-020-00239-0,
pp. 8-15.

Description: Experiment with 3 factors and response: New Product Acceptance Intention
Factors (each at 2 levels):
Endorser: 1=Celebrity, 2=General Public
Sponsorship Display: 1=Display, 2=No Display
Product: 1=Exposure (Shown), 2=No Exposure (Not Shown)
Data generated to match cell means and Error sum of squares. 100 subjects per treatment.

Variable Names
product
display
endorser
condition   (combination of factor levels)
Y (On a 5 point Likert Scale).