/* Reference: F.K. Shuptrine and D.D. McVicker, "Readability Levels of Magazine Ads," Journal of Advertising Research, 21:5 (October 1981), p 47. Authorization: free use Description: Thirty magazines were ranked by educational level of their readers. Three magazines were randomly selected from the first, second, and third ten magazines. Six advertise- ments were randomly selected from each of the nine selected magazines. The magazines were Group 1 Highest educational level: 1. Scientific American 2. Fortune 3. The New Yorker Group 2 Medium educational level: 4. Sports IIlustrated 5. Newsweek 6. People Group 3 Lowest educational level : 7. National Enquirer 8. Grit 9 True Confessions For each advertisement, the data below were observed. Number of cases: 54 Variable Names: 1.WDS = number of words in advertisement copy 2.SEN = number of sentences in advertising copy 3.3SYL = number of 3+ syllable words in advertising copy 4.MAG = magazine (1 through 9 as above) 5.GRP = educational level (as above) The Data: */ options nodate nonumber ps=54 ls=76; data mag_ads; input WDS SEN 3SYL MAG GROUP; cards; 205 9 34 1 1 203 20 21 1 1 229 18 37 1 1 208 16 31 1 1 146 9 10 1 1 230 16 24 1 1 215 16 39 2 1 153 9 10 2 1 205 11 17 2 1 80 13 18 2 1 208 22 32 2 1 89 16 17 2 1 49 5 3 3 1 93 18 10 3 1 46 6 6 3 1 34 6 5 3 1 39 5 6 3 1 88 12 6 3 1 191 25 13 4 2 219 17 22 4 2 205 23 25 4 2 57 7 3 4 2 105 10 5 4 2 109 9 2 4 2 82 10 9 5 2 88 10 3 5 2 39 5 0 5 2 94 11 4 5 2 206 18 29 5 2 197 18 26 5 2 68 9 5 6 2 44 9 5 6 2 203 17 24 6 2 139 13 15 6 2 72 11 3 6 2 67 7 8 6 2 162 14 16 7 3 31 6 9 7 3 85 11 10 7 3 111 12 3 7 3 88 11 12 7 3 60 15 10 7 3 97 6 10 8 3 169 12 11 8 3 78 14 12 8 3 68 11 13 8 3 32 4 1 8 3 50 9 9 8 3 208 18 43 9 3 81 12 13 9 3 83 12 14 9 3 195 17 32 9 3 111 11 24 9 3 208 20 15 9 3 ;