Dataset: variety.dat

Source: I. Simonson (1990). "The Effect of Purchase Quantity and Timing
on Variety-Seeking Behavior," Journal of Marketing Research, Vol. 27,
pp.150-162

Description: Results of Variety seeking behavior in 2 conditions for single
period use products. 33 subjects in condition 1, 34 (different) in condition 2

Condition 1: Simultaneous Choice for Sequential Consumption (Buy 3 items at
once)
Condition 2: Sequential Choice (Purchase one item on each of 3 sequential
daily store visits)

Products (Subjects were given a list of choices per category):
1=Yogurt
2=Bread/bagel/rolls
3=Cannd vegetables
4=Fruit
5=Snack
6=Soft Drink/Juice
7=Can of Soup
8=Total across products

Outcomes:
H=High Variety (3 different selections from the category)
M=Medium (One item chosen twice, different item the other)
L=Low (one item selected each time)

Variables/Columns
Condition    8
Product Category   16
Variety Outcome  24   /*  1=H, 2=M, 3=L   */
Number of Subjects  31-32