Dataset: movie_brand_rec.dat Source: D-J. Park and B.K. Berger (2010). "Brand Placement in Movies: The Effect of Film Genre on Viewer Recognition," Journal of Promotion Management, Vol. 16, pp.428-444. Description: Results of experiment to relate ability to recall product placement by movie genre (action, comedy, drama) and gender. Response = # of correct recalls (0-6) Variables/Columns Gender 8 /* 1=F, 2=M */ Genre 16 /* 1=Action, 2=Comedy, 3=Drama */ Score 24