Dataset: mcapple.dat

Source: S. Banks (1965), "Latin Square Experiments," Journal of Advertising
Research, Vol5, #3, pp. 37-46

Description: Results of an experiment based on a latin square design
relating daily apple sales (pounds) to merchandising practices 
(based on pricing by size and whether in cellophane packaging)
over 4 days in 4 stores in Fall 1950. Customer flow is included as 
a covariate.

Variables/Columns
Store    8  
Day   16  
Merchandising Practice      24 /* A=2lb/NoCell,B=2/Cell, C=4/NoCell,
D=4/Cell*/
Customer Flow  30-32
Apple Sales (Pounds)  48-50