Dataset:  ad_sex1.csv

Source: K. Hyllegard, J. Ogle, R-N. Yan (2009). "The Impact of
Advertising Message Strategy - Fair Labour v. Sex Appeal - Upon Gen Y
Consumers' Intent to Patronize an Apparel Retailer," Journal of Fashion
Marketing and Management, Vol. 13, #1, pp. 109-127.

Description: Results of a One-Way ANOVA (Total n=425) of students
in 4 Conditions:
1) Ad 1 Only
2) Ad1 & Ad 2
3) Ad 1 & Ad 3
4) Ad 1 & Ad 4

Ad1: Firm as "pioneer of industry standards in social responsibility"
     and US location
Ad2: Young woman partially clothed in shower, winner of wet t-shirt contest
Ad3: Female co-founder of porn mag for women, in jogging shorts/hoodie
Ad4: Female and male partially clothed couple in bed, faces cropped out
    of image. Female on top of male.
Data simulated to match means and F-stat for attitude toward the firm scores.

Variables
subj_id
attitude
ad_grp